Welcome!

  Just 40 miles west of Manhattan, the skyline fades, and something softer takes shape – rolling forests, mirror-still lakes, and winding backroads that lead not just to places, but to a new state of mind. This is the New Jersey Highlands, a region stretching across seven rugged and beautiful counties in New Jersey’s north. And it’s nothing like you expected.

Around here, we know the best parts of New Jersey can’t be summed up on a bumper sticker, and won’t be found on a reality TV show. They aren’t seen on congested highways, but wide-open rivers. They aren’t loud and in-your-face, but peaceful and along-for-the-ride. This is the Jersey you never knew. Consider this your invitation to come and get acquainted.